Privacy Policy

Last Updated: July 20, 2025

This Privacy Policy describes in detail how Aurelux Exim Private Limited (“us”, “we”, “our”, “the Company”) collects, utilizes, processes, stores, and protects your personal information when you visit, interact with, and use our website, located at www.aureluxexim.co.in (the “Service”).

At Aurelux Exim Private Limited, we are deeply committed to safeguarding your privacy and ensuring the security of your personal data. We believe in handling your information with the utmost care, transparency, and in full compliance with applicable Indian data protection laws and regulations. By accessing, browsing, or otherwise using our Service, you explicitly acknowledge that you have read, understood, and agree to the collection and use of your information in strict accordance with the terms outlined in this comprehensive Privacy Policy. If you do not agree with any part of this policy, we kindly request that you refrain from using our Service.

1. Information We Collect

We meticulously collect various categories of information, both directly from you and automatically through your interactions with our Service, for a multitude of specific and legitimate purposes aimed at delivering and enhancing our offerings.

1.1 Information You Provide to Us Voluntarily

This category includes personal information that you knowingly and voluntarily furnish to us when you engage with specific features and functionalities of our Service. This may include, but is not limited to:

  • When you make a purchase of our co-branded water bottles: To facilitate and fulfill your order, we collect essential details such as your full name, valid email address, comprehensive shipping address (including street, city, state, and postal code), contact phone number, and necessary payment details. Please note that while we collect these details, the sensitive payment card information itself is directly and securely processed by our third-party payment gateway, Razorpay, and is not stored on our servers.

  • When you make a donation to Aurelux Foundation or Formula Academy: To process your generous contributions, we collect your full name, email address, and specific transaction details related to your donation. This information is crucial for acknowledging your support and for our internal record-keeping.

  • When you sign up for our newsletters: Should you choose to subscribe to our informative newsletters, we primarily collect your email address. We may also, at times, request your name to personalize our communications with you.

  • When you contact us directly: If you reach out to us through our provided email address, phone number, or physical mailing address for inquiries, support, or any other reason, we will collect the information you choose to provide in your correspondence. This includes your name, email address, phone number, the content of your message, and any attachments you may send. This data helps us to accurately understand and respond to your requests.

1.2 Information Collected Automatically During Your Interaction

As you navigate and interact with our Service, certain non-personally identifiable and technical information is automatically collected. This data helps us understand user behavior, optimize website performance, and enhance security. This includes:

  • Log Data and Usage Information: Our web servers automatically record standard log data whenever your browser accesses our website. This information may encompass your Internet Protocol (IP) address (which can sometimes indicate your general geographic location), the type and version of your web browser, the specific pages of our Service that you visit, the exact time and date of your visit, the duration of your stay on those pages, referring/exit pages, and other diagnostic data related to your interaction with the site. This data is primarily used for analytical purposes to improve our Service.

  • Cookies and Other Tracking Technologies: We extensively utilize “cookies” and similar tracking technologies (such as beacons, tags, and scripts) to monitor activity on our Service and to store certain information.

    • Cookies are small data files, often including an anonymous unique identifier, that are sent from a website to your browser and stored on your device’s hard drive. They serve various functions, including remembering your preferences, enabling shopping cart functionality (for water bottle purchases), and facilitating analytics.

    • Web Beacons (or Pixel Tags) are tiny graphic images, often transparent, that are placed on a web page or in an email. They are used to monitor the behavior of the user visiting the web page or sending the email.

    • Scripts are pieces of code executed by your browser to enable various website functionalities and collect data. We use these technologies to analyze trends, administer the site, track users’ movements around the site, and gather demographic information. You have the ability to control and manage cookies through your browser settings. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, please be aware that if you do not accept cookies, certain functionalities or portions of our Service may not operate as intended or may be inaccessible to you. We leverage tools like “Cookie Admin Pro” to provide you with more granular control over your cookie preferences and to ensure compliance with consent requirements.

2. How We Utilize Your Collected Information

Aurelux Exim Private Limited employs the collected data for a range of legitimate and specific purposes, all aimed at delivering, maintaining, improving, and securing our Service, as well as fulfilling our business and philanthropic objectives:

  • To Provide and Maintain Our Service: This fundamental use ensures the continuous and proper functioning of our website, including displaying content, enabling seamless navigation, and providing access to all features.

  • To Process and Fulfill Transactions: This is critical for processing your purchases of co-branded water bottles, managing your orders, and facilitating your generous donations to the Aurelux Foundation and Formula Academy.

  • To Send Transactional Communications: We use your information to send you essential order confirmations, digital receipts for purchases and donations, and other critical service-related announcements.

  • To Facilitate Communication and Support: Your contact information enables us to respond promptly and effectively to your inquiries, provide comprehensive customer support, and address any issues or concerns you may have regarding our Service.

  • For Marketing and Promotional Communications: If you have explicitly opted-in to our newsletter, we utilize your email address to send you periodic updates, news, promotional materials, and information about our latest products, services, foundation activities, and relevant industry insights. You always have the option to unsubscribe from these communications.

  • To Enhance and Personalize Your User Experience: By analyzing aggregated and anonymized user interaction data (potentially utilizing insights from “Speed Cache Pro” for loading times and “Site SEO Pro” for content visibility), we gain valuable insights into how our website is used. This allows us to continuously optimize our content, refine website layout, improve navigation, and personalize your experience to make it more efficient and relevant.

  • To Monitor and Analyze Service Usage: We continuously monitor the usage patterns of our Service for internal analytics, performance optimization, and to identify, prevent, and resolve any technical issues or errors that may arise.

  • To Strengthen Security Measures: Your information helps us to bolster the security of our website and protect all users from potential fraudulent activities, unauthorized access, and cyber threats. Our “Loginizer Pro” plugin, for instance, plays a role in enhancing login security.

  • For Legal Compliance and Enforcement: We use your information as necessary to comply with our legal obligations under Indian law, including tax and reporting requirements, to resolve any disputes that may arise, and to enforce our Terms and Conditions and other agreements.

3. Disclosure and Sharing of Your Information

We may share your personal information with carefully selected third parties only in the following specific situations and for legitimate purposes, always striving to ensure your data is protected:

  • With Our Trusted Service Providers: We engage various third-party companies and individuals (“Service Providers”) to perform functions on our behalf and to assist us in operating, providing, and analyzing our Service. These Service Providers are contractually bound to protect your data and are only granted access to the personal data necessary to perform their specific tasks. They are strictly prohibited from disclosing or using your information for any other purpose. Examples include:

    • Payment Gateway Providers: Your payment information, including transaction details, is securely shared with Razorpay, our trusted payment gateway provider. This is essential for processing your purchases of co-branded water bottles and your donations. Razorpay operates under its own stringent privacy policy and security standards.

    • Email Marketing and Communication Platforms: For sending newsletters and other mass communications (potentially facilitated by “Go SMTP Pro”), your email address may be shared with our chosen email service provider.

    • Web Hosting and Infrastructure Providers: Our hosting partner, “Hosting Spell,” and other essential website management tools, require access to certain data to ensure the continuous operation and maintenance of our website.

    • Analytics and Performance Optimization Services: We may share aggregated or anonymized usage data with third-party analytics services (e.g., Google Analytics) to gain insights into website performance and user behavior. This data does not directly identify you.

    • Backup and Security Service Providers: Tools like “Backuply Pro” and “Loginizer Pro” may involve data processing to ensure website integrity and security.

  • For Legal Requirements and Compliance: We may be compelled to disclose your Personal Data in good faith if we believe that such action is necessary to:

    • Comply with a legal obligation, a court order, or respond to valid and lawful requests by public authorities (e.g., government agencies, law enforcement).

    • Protect and defend the rights, property, or safety of Aurelux Exim Private Limited, our users, or the public.

    • Prevent or investigate potential wrongdoing, fraud, or security breaches in connection with the Service.

    • Protect against legal liability or enforce our agreements.

  • In the Event of a Business Transfer: Should Aurelux Exim Private Limited be involved in a merger, acquisition, asset sale, or other corporate transaction, your Personal Data may be transferred as part of the assets. In such an event, we will provide you with prior notice before your Personal Data is transferred and becomes subject to a different privacy policy.

4. Data Security Measures

The security of your personal data is a paramount priority for Aurelux Exim Private Limited. We implement and maintain robust technical, administrative, and physical safeguards designed to protect your information from unauthorized access, alteration, disclosure, or destruction. Our security measures include, but are not limited to:

  • SSL Encryption (Secure Socket Layer): Our entire website utilizes SSL technology, which encrypts all data transmitted between your web browser and our server. This ensures that sensitive information, such as your contact details and payment information (during transmission to Razorpay), remains confidential and secure.

  • Secure Hosting Environment: Your data is stored within a highly secure hosting environment provided by our partner, “Hosting Spell.” This environment is equipped with industry-standard security protocols, firewalls, and intrusion detection systems to prevent unauthorized access.

  • Access Controls and Authentication: Access to personal data within Aurelux Exim Private Limited is strictly limited to authorized personnel who have a genuine business need to access it. We enforce strong password policies and multi-factor authentication where applicable. Our “Loginizer Pro” plugin further enhances login security by protecting against brute-force attacks.

  • Regular Data Backups: We employ “Backuply Pro” to perform regular and comprehensive backups of our website data, including user information. These backups are stored securely to ensure data recovery in the event of an unforeseen incident or data loss.

  • Regular Security Audits and Updates: We periodically review our security practices and ensure that our systems, plugins (including Softaculous Pro plugins), and software (WordPress) are kept up-to-date with the latest security patches to mitigate vulnerabilities.

While we are committed to employing commercially acceptable means to protect your Personal Data, it is important to acknowledge that no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee the absolute security of your Personal Data. You also play a crucial role in protecting your information by using strong, unique passwords and being vigilant about phishing attempts.

5. Data Retention Policy

We adhere to a strict data retention policy. We will retain your Personal Data only for as long as is strictly necessary to fulfill the purposes for which it was collected, as outlined in this Privacy Policy, and to comply with our legal, accounting, and reporting obligations.

  • Transactional Data: Information related to your purchases of co-branded water bottles and your donations will be retained for the period required by applicable Indian tax laws (e.g., Income Tax Act, GST laws) and accounting standards. This typically ranges from 7 to 10 years, or longer if required by specific regulations.

  • Newsletter Subscription Data: Your email address and name (if provided) for newsletter subscriptions will be retained until you choose to unsubscribe from our mailing list.

  • Contact Information: Data collected through direct inquiries will be retained for a period sufficient to address your query and for a reasonable follow-up period, typically not exceeding [e.g., 1-2 years] unless required for ongoing business relations or legal purposes.

  • Log Data: Non-personally identifiable log data is generally retained for a shorter period, usually for [e.g., 90 days to 1 year] for analytics and security monitoring, after which it may be anonymized or deleted.

Once your Personal Data is no longer required for the purposes for which it was collected or for legal compliance, we will securely delete or anonymize it in a manner that prevents its reconstruction.

6. Your Data Protection Rights Under Indian Law

As a user of our Service, you are afforded certain data protection rights under applicable Indian laws. Aurelux Exim Private Limited is committed to facilitating the exercise of these rights. We aim to take reasonable steps to allow you to access, correct, amend, delete, or limit the use of your Personal Data.

If you wish to inquire about the Personal Data we hold about you, or if you desire to have your data removed from our systems, please contact us using the details provided in Section 11 of this policy.

In specific circumstances, you possess the following data protection rights:

  • The Right to Access: You have the right to request copies of the Personal Data we hold about you. We will provide this information in a clear, concise, and understandable format.

  • The Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or incomplete. We will update your information promptly upon verification of the inaccuracy.

  • The Right to Erasure (Right to be Forgotten): You have the right to request that we erase your Personal Data under certain conditions, such as when the data is no longer necessary for the purposes for which it was collected, or if you withdraw consent and there is no other legal basis for processing.

  • The Right to Restrict Processing: You have the right to request that we restrict the processing of your Personal Data under certain conditions, for example, if you contest the accuracy of the data, or if the processing is unlawful.

  • The Right to Object to Processing: You have the right to object to our processing of your Personal Data under certain conditions, particularly if the processing is based on our legitimate interests or for direct marketing purposes.

  • The Right to Data Portability: You have the right to request that we transfer the data that we have collected about you to another organization, or directly to you, in a structured, commonly used, and machine-readable format, under certain conditions.

To exercise any of these rights, please submit your request to us using the contact information provided in Section 11. To protect your privacy and security, we may require you to verify your identity before responding to such requests. We will endeavor to respond to all legitimate requests within a reasonable timeframe as stipulated by law.

7. Our Cookies Policy Explained

Our website utilizes cookies and similar technologies to enhance your browsing experience, provide necessary functionalities, and gather analytical insights. Cookies are small text files that are placed on your device (computer, tablet, smartphone) when you visit a website. They are widely used to make websites work more efficiently and to provide information to the owners of the site.

We use cookies for the following purposes:

  • Essential Website Functionality (Strictly Necessary Cookies): These cookies are vital for the proper operation of our website. They enable core functionalities such as navigating between pages, accessing secure areas, and enabling the shopping cart for co-branded water bottle purchases. Without these cookies, the website may not function correctly.

  • Analytics and Performance Cookies: These cookies collect information about how visitors use our website, such as which pages are visited most often, and if they receive error messages from web pages. This data is aggregated and anonymous and helps us to understand and improve the performance of our website. Tools like “Speed Cache Pro” and “Site SEO Pro” may leverage this data.

  • Personalization and Preference Cookies: These cookies allow our website to remember choices you make (such as your language preference or region) and provide more enhanced, personal features. They can also be used to remember changes you have made to text size, fonts, and other parts of web pages that you can customize.

Managing Your Cookie Preferences:

You have full control over cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. Instructions for managing cookies are typically found in your browser’s “Help” or “Settings” menu. Please note that disabling cookies may affect the functionality and features of our website. Furthermore, we implement “Cookie Admin Pro” on our website, which provides a dedicated cookie consent banner or preference center. This allows you to easily review the types of cookies used and manage your consent for non-essential cookies, giving you greater control over your privacy.

8. Links to External and Third-Party Websites

Our Service may contain links to other websites or services that are not owned or operated by Aurelux Exim Private Limited. For instance, formulaacademy.in is a separate educational platform with its own distinct terms and privacy policies. These links are provided for your convenience and information.

If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy and Terms and Conditions of every third-party website or service you visit.

We have no control over, and assume no responsibility for, the content, privacy policies, or practices of any third-party sites or services. Your interactions with any third-party websites are solely at your own risk.

9. Children’s Privacy Protection

Our Service is not intended for, nor does it knowingly target, individuals under the age of 18 (“Children”). We do not intentionally collect personally identifiable information from anyone we know to be under the age of 18.

If you are a parent or guardian and you have reason to believe that your Child has provided us with Personal Data without your verifiable consent, please contact us immediately using the details provided in Section 11. If we become aware that we have collected Personal Data from Children without verification of parental consent, we will take prompt steps to remove that information from our servers and records.

10. International Data Transfers (Applicable if you engage with international users or service providers)

While Aurelux Exim Private Limited is based in India and primarily serves an Indian audience, in the course of our operations, your data may be processed or stored by our third-party service providers located outside of India. In such cases, we take reasonable steps to ensure that any international transfer of personal data is conducted in accordance with applicable data protection laws and that appropriate safeguards (such as standard contractual clauses or other legally recognized mechanisms) are in place to protect your data.

11. Changes to This Privacy Policy

Aurelux Exim Private Limited reserves the right to update or modify this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or technological advancements. We will notify you of any material changes by posting the new Privacy Policy on this page.

To ensure you are always aware of how we collect and use your information, we will:

  • Update the “Last Updated” date at the top of this Privacy Policy.

  • Provide a prominent notice on our Service (e.g., a banner on the homepage or a pop-up) and/or send you an email notification prior to the change becoming effective, especially for significant updates.

You are strongly advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page. Your continued use of the Service after any modifications to this Privacy Policy will constitute your acknowledgment of the modifications and your consent to abide and be bound by the modified Privacy Policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact us:

  • By email: business@aureluxexim.co.in

  • By mail: Aurelux Exim, Kaikhali, Airport – 700136, Kolkata, India

  • By phone number: +91 9088846888